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Yea Alabama is the official University of Alabama NIL program established to cultivate and harness Name, Image, and Likeness opportunities for Alabama student-athletes. As a contributor to Yea Alabama you have the opportunity to gain access to exclusive fan experiences, content, marketing opportunities, and more.

Yea Alabama Staff

Executive Director

Jay comes to Yea Alabama with over 17 years of experience in sales and fundraising working both in college athletics and The University of Alabama for the majority of his career.

A Cullman, Alabama native, Jay graduated from UA with a Bachelor’s degree in Management and a Master’s degree in Marketing, both from the Culverhouse College of Business.

Director of Content

Aaron is an established writer who has covered college athletics for over a decade, primarily focusing on the University of Alabama and the Southeastern Conference.

A Leighton, Alabama native, Aaron graduated from the University of Alabama with a degree in journalism. His work with the Tuscaloosa News earned the Pulitzer Prize in the breaking news category.

Events Coordinator

Peyton recently graduated Summa Cum Laude from UA in 2024, earning both her Bachelor’s and Master’s degrees in Sport Management with a concentration in Event Management.

Over the past three years, Peyton gained invaluable experience in the Office of the Director of Athletics, where she played a pivotal role in planning, and executing a range of athletic events and functions directly supporting the Athletic Director.

Frequently Asked Questions

Yes. Before entering such a contract, the student-athlete is required to disclose any proposed contract for use of their NIL to the University of Alabama. It is possible, and likely, that federal laws and NCAA legislation will ultimately provide a nationwide, uniform approach to NIL governance, at which point restrictions on these agreements are subject to change.

Yes. The University of Alabama will have a robust program to educate student-athletes on how to maximize the use of their NIL for compensation, as well as understanding associated issues (e.g., financial literacy, debt management, time management, budgeting, academic resources).

No.

Yes. Student-athletes may not enter NIL compensation agreements that do not comply with Federal, State, NCAA, SEC, or University of Alabama rules, policies, laws, and regulations. Additionally, student-athletes may be precluded from entering NIL compensation agreements that does one or more of the following:

  • Conflicts with the terms of a current University of Alabama contract;
  • Negatively impacts or reflects adversely on UA or its Athletics Department, including, but not limited to, bringing about public disrepute, contempt, embarrassment, scandal, ridicule, or otherwise negatively impacting the reputation or the moral or ethical standards of UA or its Athletics Department; or
  • Involves any of the following: tobacco companies, alcoholic beverage companies, sellers or dispensaries of controlled substances, adult entertainment businesses, and business engaged in gambling activities.

Other examples of prohibited compensation for SA NIL activity include:

  • Where the SA is not a US citizen and the SA’s visa generally prohibits employment. International student-athletes should consult with Capstone International prior to engaging in NIL activities.
  • In exchange for property owned by UA (e.g., current jersey or equipment)

No.